Fried Pictures Blog

"About Bugs and Heroes" - First shots

2011-04-06T09:04:00.000-07:00

Here are some of the first shots done for the film by Director of Photography Ivan Sijak.

About Bugs and Heroes VFX - Behind the Scenes

2011-04-06T08:54:00.000-07:00

Shooting of feature film "About Bugs and Heroes" in co-production of Doktor Productions and Fried Pictures has started. It is a second feature film for director Petar Pasic. Screenplay by Dimitrije Vojnov, Nikola Pejakovic and Petar Pasic. Film has two parallel stories and one has CG bugs that are composited over miniature sets, and it has approx. 80 shots in total. Here we show you some of the miniature sets that's we've built for the part with CG bugs, and also some concept designs all done by our production designer Relja Pajic.

More stuff to come soon...

New Android tvc

2010-12-17T11:35:00.000-08:00

This is adaptation, so we just had to insert Android's animation into live footage...

E-Pigs awarded best short film!!!

2010-11-18T03:50:00.000-08:00

E-Pigs got a "10 Degrees Hotter" Award for best short film at Valley Film Festival in California USA in November 2010.

Listing of all festivals and awards:

1. Slovenian Film Festival – October 2009 – Vesna award for Special Achievements
2. Cleveland International Film Festival, March 2010, USA
3. Nashville Film Festival, April 2010, USA
4. Seattle International Film Festival, May 2010, USA
5. Curtocircuito International Short Film Festival, May 2010, Santiago de Compostela, Spain
6. Cannes Short Film Corner 2010 – Coup de Coeur section, June 2010, France
7. Sardinia Film Festival, June 2010, Italy
8. River Film Festival, July 2010, Padova, Italy
9. Puchon International Fantastic Film Festival, July 2010, Korea
10. Bornshorts International Film Festival, August 2010, Denmark
11. Two Riversides Film Festival, August 2010, Poland
12. 1 Reel Film Festival, Seattle, USA, September 2010
13. British Film Institute London Film Festival, October 2010, UK
14. Cinemed International Film Festival, October 2010, Montpellier, France
15. Moving Image Film Festival, Toronto, Canada, October 2010
16. Gotham Screen International Film Festival, New York, USA, October 2010
17. Festival of Mediterranean Short Film, Tangier, Morocco, October 2010
18. Filmini International Short Film Festival, Sofia, Bulgaria, October 2010
19. Brisbane International Film Festival, November 2010, Australia
20. Badalona Film Festival, Barcelona, Spain, November 2010
21. Grand OFF Festival, Warsaw, Poland, November 2010 – Nomination for Best Script 2010
22. Valley Film Festival, California, USA, November 2010 - Best Short Film
23. Cucalorus Film Festival, North Carolina, USA, November 2010
24. Utopiales 2010, Nantes, France, November 2010

mts Android TVC for McCann & Erickson Belgrade

2010-11-15T01:45:00.000-08:00

This is our latest gig via McCann & Erickson and Le Spot Production. It is being shot with Canon 5D Mark II digital photo camera. The timeline was very short and we had to do it in five days...!!!
Link for the video: mts Android

E-Pigs trailer...

2010-10-14T04:28:00.000-07:00

We've just realized that the trailer is not online so we are correcting the mistake now :)

Link: Trailer E-Pigs

Explore the world of dotME online commercial

2010-09-27T05:48:00.000-07:00

The online commercial has been finished and you can watch it here: world of dotME.

dotME web site...

2010-09-02T02:30:00.000-07:00

We created web site for personal and business use of dotMe domain.
We're also creating the online campaign promo animation which we will post as soon as it is done :)
Click on the link to go online: http://exploretheworldof.me/promo/personal

We moved...

2010-08-03T07:44:00.000-07:00

... and so we moved to a bigger/better space, and it is interesting because it is our third location on the same street!!! Now we are located in Marsala Birjuzova 16. You can drop by any time for we are a friendly bunch of multi eye squids with affinity to candy and skateboarding :)

New address:
/
Marsala Birjuzova 16, 11000 Belgrade, Serbia /
p: + 381 11 328 33 02 /
e-mail: office@friedpictures.com /
skype: friedpictures /
w: www.friedpictures.com

E-Pigs Poster

2010-07-10T10:22:00.001-07:00

OK, and here is the official E-Pigs poster :)

E-Pigs Postcards

2010-07-10T10:21:00.000-07:00

Long time passed since we've posted something about our little film. Now it is on it's way to various festivals mainly in USA and we'll post about it. Here are few postcards...

Novak Djokovic - Fast Internet for mt:s

2010-07-07T08:19:00.001-07:00

Here is another robo Novak. This time for a promo for fast internet connection. Client asked for a lot of changes in concept which differs from what we had as live shoot material, so we had to improvise and finish the TVC in a very short amount of time... Watch it here.

Novak Djokovic for mt:s - Cell Phones Offer

2010-07-07T08:19:00.000-07:00

Here is another Novak Djokovic as robot promoting mt:s cell phones offer... Watch it here.

mt:s mobile internet

2010-07-07T08:18:00.000-07:00

Here's an old one that we've forgot to post somehow... Directed by Misha Terzic, and done again for mt:s via McCann & Erickson and Le Spot production. Watch it here.

Duel TVC

2010-06-25T06:12:00.000-07:00

Here is another TVC we did with director Petar Pasic. As you can see the inspiration for design direction by the client was Alice in Wonderland. You can see the TVC here: Duel TVC

Novak Djokovic mt:s TVC - Making of

2010-06-23T03:28:00.000-07:00

Here is the video from the shooting of the Novak Djokovic Transformer TVC for mt:s.
Link for the YouTube video: Making of

Novak Djokovic mt:s TVC - Behind the scenes

2010-05-18T06:43:00.000-07:00

Here are some photos from the shooting of the mt:s - Novak Djokovic TVC, as well as some refs for modelers and concepts from our regular contributor concept artist Mateja Petkovic who was involved in the project from the begining. We've added also one animation test of the transformation for the Novak's arm...

mt:s Novak Djokovic Transformer

2010-05-10T06:58:00.000-07:00

Here is the TVC done for Telekom Srbije with famous tennis player Novak Djokovic. Basic idea for this TVC was to use Novak's mental strength and somehow show it in an interesting way, so the agency creatives came up with an idea of turning him into a robot/transformer while he is walking towards the tennis court through a hallway. While he's walking he is saying that when he hears the crowd/fans - they make him wanting to be better, faster and stronger, and during this short walk he turns into robot and back... We had a great time doing this TVC, and we hope that there will be sequel to this TVC to make him play some robo-tennis :-)

Client: mt:s
Agency: McCann & Erickson Belgrade
Production: Le Spot Production

Link: Novak Transformer TVC

Total TV TVC

2010-04-30T06:39:00.000-07:00

McCann & Erickson Belgrade via Le Spot Productions called us to participate in creating this TVC for cable operater SBB and their Total TV channel. We were involved in adding to the story and VFX. Director was Petar Pasic. You can see the TVC here: Total TV

Happy Easter :)

2010-03-31T10:56:00.000-07:00

Opener for Price o Pjesmama (Stories & Songs)

2010-01-30T04:36:00.000-08:00

We've done a package for a show called Stories & Songs where each one is devoted to a one particular song and it tries to reveil how and where it has been born and how it has impacted the culture and society and how it has been evolved and what meaning does it have now...

Updated showreel online...

2010-01-30T04:29:00.000-08:00

Our new showreel can be seen here.

Sweet & Merry 2010 from Fried

2009-12-31T13:12:00.000-08:00

We wish You a very Merry & Sweet New 2010. You can see our greeting card here: Sweet & Merry

Bank of Cyprus Xmas TVC

2009-12-23T06:49:00.000-08:00

Here is Bank of Cyprus Xmas TVC done for Semio Productions Cyprus.

Serano Xmas TVC

2009-12-23T06:36:00.000-08:00

Here is another TVC for Serano. This time featuring peanuts on Xmas time... You see the TVC here: Serano Xmas

Fried Pictures for MTV - MTV Rock Chart

2009-10-13T01:31:00.000-07:00

Here is the MTV Rock Chart

Fried Pictures for MTV - MTV Dancefloor Chart

2009-10-13T01:29:00.000-07:00

We shot the video with Canon 5D Mark II on a special rig worn by our models. Then we made the edit and started 3d tracking and integrating the graphics. Here is the result - MTV Dancefloor Chart

Fried Pictures for MTV - MTV Jukebox

2009-10-13T01:27:00.000-07:00

Here is opener for MTV Jukebox

Fried Pictures for MTV - Hip Hop Chart

2009-10-13T01:26:00.000-07:00

Here is MTV Hip Hop Chart

Serano Cashew Nut TVC

2009-10-10T15:08:00.000-07:00

Here is one TVC from series of three for Serano Cyprus, manufacturer of dried fruts and nuts etc, and all done via Semio Productions. This spot has a cashew nut and an ant character as main roles. We've been given the task to rethink the story, design and finally animate and composite the little fella. Shooting has been done by Semio on Cyprus.

Here you can watch the Serano Cashew Nut TVC.

Fried Pictures for MTV - Videography

2009-10-02T06:03:00.000-07:00

We've been busy for some time and we have finished five out of six openers for MTV.
Here is MTV Videography

More ePIGS clips...

2009-07-22T02:43:00.000-07:00

Here are a few more clips from ePIGS for your enjoyment... Clips mostly feature the parts of the movie where we can see the mechanical piglet. Links for the clips: ePigs 01, ePigs 02, ePigs 03

Aroxol Moth - Paleoskoros

2009-07-01T05:07:00.000-07:00

This TVC has been done for Semio Production Cyprus. It is inspired by actual event - escape of some guy from prison by helicopter!!! So - life inspires, doesn't it? Watch the Aroxol TVC

Here is the design for the Aroxol characters.

Tikves Macedonia TVC

2009-07-01T04:55:00.000-07:00

Tikves vines are quite nice, specially their chardonney, and here is a TVC which was done for Idea Plus Macedonia via Doktor Productions and director Petar Pasic. Our task was some matte painting, sea simulation for the backgrounds and animation of the vine drop which spreads over the ball dress, and animation of the transformation of the roses, and cloth of the ball dress... You can see it here: Tikves TVC

ePIGS clip

2009-06-25T11:29:00.000-07:00

Well, we've finished our short movie ePIGS and here is the link for the short clip. Soon it goes on his journey to various festivals, and we can finally get some rest :)

Probiotic Forte TVC

2009-06-25T10:27:00.000-07:00

Here is a funny TVC for Probiotic Forte pills done for Strawberry agency...

dotME

2009-06-25T07:24:00.000-07:00

Our new client is Domain.ME and we have just finished over one minute long promo viral.
We've developed the concept for the campaign and designed the character dotME and the whole viral. We've also done two short virals that we'd post here later.

dot.ME awaits for you :)

ePig stills from the movie...

2009-03-11T11:09:00.000-07:00

Here are two stills from the movie, and here you can see the ePIGS trailer...

E_Pigs work in progress: pig concepts

2009-01-21T08:00:00.000-08:00

Here are some work examples from pig concepts for E-Pigs, and some funky early designs...

Happy New Year from Fried Pictures

2009-01-02T12:29:00.000-08:00

Here is our greeting card movie where we tried to have some fun inbetween regular gigs/jobs... Wish we had a bit more time for it, but - you never do... Happy New Year to all of you!!!

E-pigs set photos.....

2008-11-25T13:12:00.000-08:00

Shooting of E-pigs short movie has just been finished. Six months of post production hard work is in front of us. Take a look at the photos from the set...

ADSL Roller Coaster - Making Of...

2008-11-19T08:11:00.001-08:00

Here are some examples of the process involved in the making of Roller Coaster TVC. You can see the storyboard, character designs, animatic sequence, references for modelers and final 3D characters. The TVC can be seen on fried pictures web site and in our previous post...

Character design (first iteration) and final CG characters

Style frames

Storyboard

References for 3d modellers

Animatic sequence

ADSL Roller Coaster

2008-11-12T04:00:00.000-08:00

We've just finished our TVC "ADSL Roller Coaster" for Telekom Srbija via Incognito agency. We had a lot of fun creating the characters and the animation and hope you'd like it too...

MTV Games

2008-10-10T04:20:00.001-07:00

Our friend Ced Pakusevskij http://www.fullscream.com/ called us to create a small show opener for MTV Games. He was creative director for this project and we had to do the design, animation and music. Hope you'll like it... BTW be certain to check out Ced's website 'cause he's doing some really mean/nasty/tasty mograph work... Cheers Ced :)

Grand Freeze Viral

2008-10-09T15:09:00.000-07:00

OK, so here it is - the Grand Freeze viral...

Grand Pleasure Freeze

2008-10-08T08:07:00.000-07:00

We have won the pitch for Grand Pleasure Freeze campaign which consists of outdoor and print material and also one obscure web viral (pleeze freeze leeze) which was online for a short time... We have developed some new print ads, but they wait for the proper time to come to the surface. It all happened earlier this year, but we've only now decided to publish this via our blog :)

Starting work on a live action/CG short film

2008-10-06T08:50:00.000-07:00

We are starting to work on a 30 minutes short film with Doktor Production which will have a lot of live action/CG shots. Right now we're in a pre-production stage where we try to develop ideas for environment/interior design and characters (in this case pigs), and also make animatic sequences for live action/CG shots... You can see here a sneak peek with some early designs. We'll post more soon...

Our Blog

2008-10-06T08:29:00.000-07:00

We are starting out with this blog 'cause it is a much more adaptable medium then standard web site which has its own purpose and limits. Here we can write about everything that happens in our studio, and also post all sorts of stuff related to ongoing projects. The news section on our web site will serve as a link to this place where we can be more relaxed and also more detailed...
So - we'll try to keep this thing alive, and let it grow as we do.