Tuesday, May 18, 2010

Novak Djokovic mt:s TVC - Behind the scenes

Here are some photos from the shooting of the mt:s - Novak Djokovic TVC, as well as some refs for modelers and concepts from our regular contributor concept artist Mateja Petkovic who was involved in the project from the begining. We've added also one animation test of the transformation for the Novak's arm...

Monday, May 10, 2010

mt:s Novak Djokovic Transformer

Here is the TVC done for Telekom Srbije with famous tennis player Novak Djokovic. Basic idea for this TVC was to use Novak's mental strength and somehow show it in an interesting way, so the agency creatives came up with an idea of turning him into a robot/transformer while he is walking towards the tennis court through a hallway. While he's walking he is saying that when he hears the crowd/fans - they make him wanting to be better, faster and stronger, and during this short walk he turns into robot and back... We had a great time doing this TVC, and we hope that there will be sequel to this TVC to make him play some robo-tennis :-)

Client: mt:s
Agency: McCann & Erickson Belgrade
Production: Le Spot Production

Link: Novak Transformer TVC